swiss roll fans definitely wouldn’t want to miss this. or all pastry fans, for that matter. this little bakery has been raved about time and again by journalists and bloggers alike. yet i find it absolutely necessary to blog about it at least once, in case some of you do not know of it. it is here where you might find the best swiss roll in singapore.
and that’s the rich & good cake shop! that’s what they call themselves. my, rather ambitious aren’t they? this 16 year old bakery specialises in swiss rolls, and has my mom and i as die-hard fans! my bro would get these puffy and spongy pasteries for us each time he passes by arab street.
not to be missed is the kaya (creamy coconut jam) swiss roll. it’s not the hottest-selling flavor for nothing.

Photo credit: shimmertje
the creamy kaya filling tastes rich and fragrant, without being too sweet at the same time. ahhh… pure joy!
you know how you sometimes get that dry mouth feel after eating cake? you wouldn’t get that from eating the swiss rolls here. they have such ample layers of moist filling that you would just keep eating more and more!

Photo credit: shimmertje
durians, you either love ‘em or hate ‘em. i belong to the latter camp but the people i love love durians! i haven’t personally sampled the durian rolls but i know that durian fans would find these irresistable. made with authentic d24 durians, you can actually see and taste the chunks of durian flesh within the rolls!

Photo credit: buttshaker
one interesting thing about the swiss rolls here is that they are sold in their whole, uncut forms. so for $10 or $12, you get two foot-long rolls of the delicious yummies! they come in long boxes colored in a gentle shade of baby pink too. sweet!
here’s a complete list of the available flavors:
- blueberry
- chocolate
- coffee
- durian
- kaya
- mango
- strawberry
- others
hmm… i wonder what these mysterious “others” might possibly be. if anyone finds out, please let me know!


goes by the name veron (english) or wanting (chinese). a definitive leo born august 1, 1984. a solo traveler. loves cats, coffee, sensual music, yummy food and technology. when she's not at her job as an IS developer for the government, she's likely to be out dining, or visiting an interesting art gallery or event.






Oooh, I can sink my teeth in one of those durian rolls! The durian filling looks really generous! Hmm, Arab street…would it be somewhere near Haji lane? View all comments by Joyz
Durian roll looks delicious! View all comments by Ken
Thanks for this post. I have been to Kandahar Street several times when I am at Kampong Glam, but I didn’t know that there is a stall that sells such nice swiss rolls.
Hopefully the shop sells swiss rolls cut into smaller slice, else I can’t imagine myself buying one whole roll and carringy it home….. View all comments by py
These swiss rolls looks so tempting! Especially the durian one! View all comments by zn
Joyz: It’s in the same area. Look out for the bright cyan exterior of the shop. It really stands out from the rest.
Ken: I guess you’re a durian fan!
py: I think they only sell them uncut. They are foot-long rolls that fit nicely into the pretty pink boxes. I’m sure you’d have no trouble carrying them home.
zn: Another durian fan! View all comments by Veron
Oh, i want to eat it now. View all comments by Kay Thi
wow. luckily you blogged about it. coz I really dunno. and they look so delicious and yummy. THANKS View all comments by jaymie
Always a pleasure.
Enjoy! View all comments by Veron
Another sweet and high calorific post. I think swiss rolls have evolved quite significantly over the years, just like cupcakes had, from cheap and average confectioneries to something more decadent and bombastic. View all comments by walter
U say one box 2 swiss rolls, rite?
The 2 swiss rolls is equal to one whole roll on the shelves, is it?
Do u have the opening timing?
Thanks a million View all comments by neo
walter: You are right. In fact, cupcakes have turned into little canvases of art!
neo: No no, a box of 2 swiss rolls = 2 whole rolls from the shelf. Found this out just for ya — the shop is open 8am-5pm (Mon-Fri), and 8am-4pm (Sat). Closed on Sundays! View all comments by Veron
Wow..
2 whole rolls woh….one roll look very long already….
Wow….2 long rolls of swiss roll at $12 is definitely worthed it. Thanks for the info…Will go there on hari raya haji, hope it got open.
Thanks again View all comments by neo
The shop is closed on public holidays!
Better call them up before dropping by so that you don’t make a wasted trip. View all comments by Veron
Wow….Really thanks for your info…
Greatly appreciated…
Die die must try this swiss rolls View all comments by neo
Loved the durian & kaya ones!
Taste even better when it’s frozen. Yummilicious. View all comments by Kelly
Sorry about this but would like to ask around if anybody knows what buses to take or which mrt station to alight?
i’m kind of a roads idiot.
and haven’t been to arab street or haji lane.
=X View all comments by AlinA
I’m in heaven, I have the biggest sweet tooth ever and I could eat like a dozen of those rolls..ahah View all comments by alldoneup
YUMMY !!! View all comments by karen
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