Dove: Patches

Dove’s Real Beauty Sketches social experiment last year took the internet by storm. The video shows women that they are more beautiful than they think they are by comparing their self-descriptions to those of strangers. We are, after all, our own worst critics.

This time round, Dove has posted another social experiment to its YouTube channel that shows that beauty is just a state of mind. In this experiment, a group of women were asked to use a test product – a beauty patch – for 12 hours a day over two weeks. The patch was supposed to enhance the way they perceive their own beauty.

Sure enough, the participants did gradually feel more confident, social and beautiful over the course of wearing the patch. The big reveal comes at the end when Dove finally tells them what the patch contains.

Watch the video below to see how it went. The moving reactions of these women are priceless!

Thanks for watching, and don’t forget to share this video with all the beautiful women you know!

Sponsored by Dove