Ever lied about your age? In the eyes of many women, the greatest sin a man can do is ask a woman for her age, or god forbid, reveal her actual age to others. Men, on the other hand don’t seem to care who knows how old they are. But women!…

This video from Dove shows that we weren’t always like this. It starts off with a series of little girls proudly revealing their age to the camera. Progressively older women on the other hand are shown being uncomfortable and reluctant to do the same.

The truth is, we become more self-conscious as we age. But the video shows that it doesn’t have to be that way. Age is only a number and beauty is in the soul.

It’s not the first time that Dove has produced such inspiring videos. Earlier this year the brand released a beauty patch video that quickly went viral. The ad sought to show women that beauty is simply a state of mind.

Post sponsored by Dove