Old Town White Coffee – Ipoh’s Finest Coffee in Singapore

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Some time back, I tweeted and proclaimed Old Town White Coffee to be the best 3-in-1 instant coffee ever. Despite it being a rather brazen statement, given that I haven’t tasted most of the instant coffee out there, some of my followers agreed. Even after a year, during which I did try several other brands of coffee, I still feel the same way.

My year-long love affair with Old Town is why when an outlet opened at Playground @ Big Splash in East Coast Park, I immediately added it to my list of must-visit places. Never mind the fact that I was already drinking the coffee both at home and at work everyday. I still felt an urgent need to check out the place!

Old town originated from the town of Ipoh in 1958. While they are the biggest kopitiam (coffee shop) chain in Malaysia today with 82 outlets, this East Coast Park outlet marks only their first foray into Singapore.

And I’m pretty sure it won’t be the last.

Old Town White Coffee

The layout of the place looks pretty similar to most of the kopitiam chains that have sprung up here in recent years. There are the usual marble tables and wooden chairs, as well as coffee served in traditional cups with the all-too-familiar green designs on a white surface.

A cosy lounge-like area and a few six-person booth seats separate this from the rest of the kopitiams, creating the slight ambience of a Western café. Having a sofa here may seem rather odd initially, but I think most patrons would welcome the option.

Lounge-like area at Old Town White Coffee

An aged image of a busy street scene covers one side of the wall. This is the same photo featured in their logo. For all the hundreds of Old Town coffee sachets I have had, I had never realised that the logo contains a street scene!

Besides the usual coffee and kaya (creamy coconut jam) toast, some other items you would find on the menu include nasi rendang chicken (a recommended dish which I heard is superb), curry chicken rice, ice cream toast, as well as the rather intriguing “ice fire polo bun” and “coffee lava”.

But with our stomachs still working hard on what we had from our previous meal, we could only manage to down a few cups of coffee. That’s okay — it’s what we were there for anyway!

Old Town White Coffee

Old Town White Coffee
SGD1.60+

The coffee comes with a foamy layer on top, which kind of resembles coffee tarik. It tastes a little different from the classic instant coffee that I’m accustomed to, but it is still as rich and fragrant. Old town fans would love this just the same.

The blend of specially roasted liberica, Arabica and robusta coffee beans with small amounts of caramel is what contributes to the distinct taste and flavor of this underrated (in Singapore anyway) brew. More coffee lovers need to sample it!

Old Town White Coffee cabinet

After savoring the coffee, enamored patrons can also purchase it in-store and make their own Old Town coffee at home. (Hint: The 3-in-1’s are also sold in most supermarkets.)

Old Town White Coffee in Malaysia Photo by Old Town White Coffee

During my visit, I didn’t notice any slowness in service that plagued the outlet when it first opened 3 months ago. Even with the large crowd that it drew on a Saturday afternoon, we managed to get seats the moment we entered the place. So if you’re in East Coast Park, I would encourage you to give this place a try.

Meanwhile, do excuse me while I go make a hot cup of Old Town white coffee!

Old Town White Coffee
Playground @ Big Splash
902 East Coast Parkway
Blk B #01-08/09
Singapore 449874
(65) 6344 4404
Service:

www.oldtown.com.my

Bus services: 13, 16, 196
Nearest MRT: Eunos

Opening hours: 8am – 10:30pm (Sun – Thurs, public holidays), 8am – 12 midnight (Fri, Sat & eve of public holidays)

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About the Author

Veron Ang is the founder and chief editor of Sparklette. She lives in Singapore and has dined and traveled across the world. She also runs Sparklette Studio, a web design and development firm. If you'd like to connect with her, head on over to the contact page or follow her on Twitter: @sparklette.

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23 responses

Leave your comment

xueyu
May 16

I know it tastes nice..LoL, cause my cousin has one franchise in Kuantan, Malaysia. And I get 3 boxes of free instant mix everytime I go back Msia..LoL
Reply
Daphne Maia
May 16

i went to one of their outlets back in JB weeks ago, when i was last at home… the standards are sliding, in malaysia.. not sure about the one here.
i guess with the many branches mushrooming all over malaysia, its a bit hard to maintain the standard of quality coffee.
not to mention the competition! a lot of such cafes (of other brands) are opening up too. nevertheless, i still prefer such “old school” coffee to the new types of barista-made coffee at starbucks, etc.
ok lunch time! coffee sometime? :)
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walter
May 16

I have some of their instant 3-in-1 coffee and agree that they are simply great! By the way, do you know that comedian Mark Lee is one of the owners of this joint? He went into a franchise agreement with the owner from Ipoh, and occasionally pops down to the outlet. ;)
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tiny M
May 17

I’m not much of a coffee drinker but when I do, I’ll definitely go for Old Town Ipoh White Coffee! My mum is a fan and whenever we go to Msia, we’ll be sure to get a few packs back!
I was excited to see the outlet at ECP but havn’t had the chance to visit it yet. Thanks for the review!
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Veron
May 17

xueyu: Free coffee is always welcome, especially when it’s Old Town. Lucky you!
Daphne Maia: Sure! Like you, I prefer traditional coffee to the western kind. It’s cheaper too!
walter: Oh I heard that from another blog. He was serving coffee there on the opening day! Hope to see him the next time I patronise :)
tiny M: No problem! My whole family are Old Town drinkers too. I have even converted a few of my colleagues!
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J
May 19

yes old town 3in1 coffee is the best i’ve tried so far. it’s selling on the shelves at NTUC. i particularly like the hazelnut coffee. it’s fantastic
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Destiny
May 21

Mmm… that sounds so well and good. I’ve yet to find an excellent source of Coffee here. We just have the normal and usual starbucks and Tim Horton’s. I need to find myself a great place like White Coffee…
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KM
May 22

yup, their instant 3-in-1 coffee simply the best i ever tasted.
i was so happy to spot them at a super mart near my place…but i hate it when there’s only 15 sachets in a pack, so every time i have to buy at least 6 to 8 packs….that’s just lasting me about a month, as i share them with my hubby and colleagues.
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annabel
May 25

hi, i was browsing thru and came across ur webby, i enjoy ur food review entries. I want to suggest a new place that opened up recently,Its at upper thomson,for choc lovers esp.Its called cheeky choc. I want to try it out but i would love to read up on the place first. It did appear in the sunday times today but not much was written on its menu.
so do let us in on the menu,what is worth having and if the place is good.. thanks !
Reply
annabel
May 25

http://www.hungrygowhere.com/singapore/cheeky_chocolates/
Reply
Veron
May 28

J: Oh I love the aroma of the Old Town hazelnut coffee! Each time I open a sachet, I would simply let the wonderful whiffs assail my nostrils. It’s fantastic alright!
Destiny: The traditional oriental coffee tastes quite different from the Starbucks kind. You gotta try it someday!
KM: My family and I run out of Old Town coffee very frequently, too. Like you, we find 15 sachets too few. Each time we would stock up on a few packets of it!
annabel: I have been wanting to check out the new Thomson “Village” too! There are a good number of restaurants and cafés there. When I do pay a visit, I would definitely take note of Cheeky Chocolates.
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Eileen
June 20

Today wen to the outlet at Big Splash for lunch with 3 frens. Their food came and i still waiting. Check with 2 waiters and finally captain. Was told still need to wait after 30 mins wait. Finally he asked me : DO YOU WANT TO CANCEL YOUR ORDER ???” Was so shock and angry to hear such comments from the captain ! They have cocked up the order and made me waited and ask me cancel order !!!
Do not go there again !!!!!!!!!
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Veron
June 22

That sounds like a big screw-up on their part. Usually when my partner’s food has arrived, I wouldn’t let myself wait more than 10 minutes for mine. From experience, it’s better to ask them early (just in case they really have missed our orders) rather than to keep ourselves waiting.
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Miss
June 30

The service of old town east coast was suck. They don’t even let us know when my order no more i had waited for half an hour. What is that and the staff service is super bad.
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curious
July 12

hi! just wanna ask, the outlet is quite big. what else do they sell besides coffee/usual kopitiam meals? whats in the 1st and 2nd storey?
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Angry Customer
August 13

This place sucks!!! They have attitude problem, especially when the queue is long. Somebody told me that they are dog friendly so we bought our pets there, but they refused to set the table outside the restaurant, the reason is ” THEY ARE BUSY”. So what if you have good food and nice environment, your staff don’t provide good service. My friends and I are sure not going back again.
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Carl
September 4

My experience with East Coast branch was that the rendang chicken was uncooked though the gravy was nice.
Recently Bt timah just opened another branch and I was
tempted by the beautiful sign board. This time, the rendang
chicken was not tender. So, somehow a lot of effort required to improve quality of food
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Veron
September 8

Wow, thanks for the warning, although I’m still inclined to try out the rendang chicken. I have seen yummy photos of it and if it does turn out nasty for me, I would be the first to blog about it.
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eunice
September 23

Whenever I am in Ipoh, I will surely visit the Oldtown cafe for nasi lemak, toast, coffee. Love them! I heard this Oldtown cafe at East Coast Park is opened by Jack Neo. I was there for a couple of times and would say that their nasi lemak is good but quite ex (+ service charge).
Have you visited Ipoh before? I have some photos taken from there. I love Ipoh food, best! Going Ipoh this Thurs, will eat n eat!
My posts on Ipoh during Chinese New Year 08. =)
Reply
Veron
September 24

No I have not visited Ipoh before, although friends over there have been encouraging me to go! Looking at your photos and travelogues, I think i would make the trip soon!
The Old Town café at East Coast Park is partially owned by Mark Lee, although I’m not so sure whether Jack Neo has a stake. It made a cameo appearance in their latest movie! Haha :)
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