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Navy Open House Ad – Impressive Pixel Art
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Navy Open House Ad – Impressive Pixel Art

Recently a poster on a neighbourhood noticeboard caught my attention. It’s an advertisement for the Navy Open House (which has since come to pass). I didn’t exactly care for this event, but for the next few minutes I found myself being mesmorised by the ad.

The artwork in the ad was so impressively done that I ran home and did an extensive google search for the artists behind it. It’s entirely done in pixel art, a highly challenging and tedious form of digital illustration where the artist has to literally draw out the image pixel by pixel.

This is the pixel art done for the Navy Open House event. The team of pixel artists behind it are Ari, Thalia and Sokkuan. Can you imagine the amount of work and level of detail that goes into this? Be sure to enlarge the image and scrutinise every little detail!

Navy Open House 2007 Pixel Art
Click to enlarge

I contacted Ari for an interview regarding his work. It’s a rare opportunity because I have never come across a pixel artist based in Singapore! What an honour that he kindly obliged to my interview!


Veron: Can you tell us a little more about pixel art?

Ari: Pixel art was originally started during the dot com boom, when the technology of the internet was still in it’s infancy. [Thalia and I] were doing pixel art back then, when we were living in New York, working as web designers in 1998.

The technical constraints of the 256 web colours and bandwidth restrictions (resulting in file size constraints) pushed designers to invent an illustration style that uses the pixel itself as building blocks. Antialiasing (automatic blurring of image edges to make them appear sharper), which is commonly used in print media was deliberately ignored to make the file size smaller and graphics seem to pop-out more on screen.

The result is a very subjective illustration style, and eventually a new sense of aesthetics which rely on colour, simplification of objects, pseudo-physics logic, subject matter choice, and a sense of humour.

Navy Open House 2007 Pixel Art

Click to enlarge

Veron: How do you start with each piece of pixel art? Is there a photograph to follow or do you draw it out of visualisation/imagination?

Ari: From measurements. We measure the actual objects (approximation) and applied a consistent scale throughout the entire illustration. It’s kind of like doing a technical drawing, or blueprints to architects. The most basic unit being the pixel, is multiplied to the size that it’s supposed to be printed at. Think of it as playing with Lego blocks. The trick is, there’s no perspective or vanishing point since it’s an isometric pixel art.

Navy Open House 2007 Pixel Art

Click to enlarge

Veron: Do you actually draw it pixel by pixel for the entire image? Is there any special pixel art software that you use to speed up the process? What software do you use? Are there “stamp tools” that allow you to quickly create multiple objects (for eg. Human figures)?

Ari: No we draw everything pixel by pixel. Sounds tedious, and it is, but working on the computer also means that duplications can be done easily.

Veron: Whoa! That’s pretty hard core. How much time did you and your team members spend in total for the pixel art poster?

Ari: 3 people, about 3 weeks.

Veron: How do you divide the workload among the 3 of you?

Ari: Person 1 did basic landscaping, while Person 2 did the ships and medium size objects and Person 3 did a directory map. Then everyone did many, many people everywhere.

Navy Open House 2007 Pixel Art

Click to enlarge

Veron: Is pixel art your favourite form of art?

Ari: No, not really, since I don’t really have a favourite art form per se. Pixel art is just a style of illustration. It’s good for executing certain ideas, but it’s not applicable everywhere all the time.

Veron: What is your occupation? Are you working as a freelance illustrator or do you work/own a design firm?

Ari: I run a small studio called Pericraft together with Thalia. (pericraft.com)

Veron: Any other things you would like to add?

Ari: Thanks for introducing yourself to us as well :)


There you go! I hope this helps to raise the awareness of pixel art in Singapore, because I rarely see this unique and cute form of digital art being used. In fact, the only example of pixel art I’ve seen in Singapore (other than this navy open house poster) was the one used in the Singapore institute of management ad campaigns.

All artwork was done by Ari, Thalia and Sokkuan. All images have been taken from IROIRO and Organisation of Illustrators Council.)

Veron Ang

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About the Editor
Veron Ang

Veron Ang is the Founder and Chief Editor of Sparklette, a , lifestyle and . She graduated with a bachelor's degree in computer science from the National University of Singapore and runs a firm at Sparklette Studio. To get in touch, head on over to the contact page or follow @Sparklette and @VeronSG on Twitter.

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Responses Leave a comment

  1. Jayson
    44 comments
     

    Hey Veron,

    Nice piece of interview going on around there. Great Job!

    I’m truly fascinated by the intricate details of each objects, and also the amount of effort the artists devote their time to make their masterpieces.

    I’ve seen this similar artform first over at Habbo Hotel – an online game, and it’s cute! It’s like going on an exploration in Legoland!

    With that, this inspires me to compose a Haiku,

    Pixels by Pixels,
    Creating amazing things,
    That’s PixelArt, y’all …

    Jayson
    Haiku Black Belt

    Reply
    Posted July 6, 2007 at 6:44 pm

  2. malique
    12 comments
     

    hey local! cool!
    ive always been fascinated with pixel art back in 2003.
    some designers in kl whip some killer pixel art!
    just like eboy.

    Reply
    Posted July 6, 2007 at 7:07 pm

  3. Miccheng
    90 comments
     

    Cool stuff… And they’re based in Singapore? Neat…

    Reply
    Posted July 6, 2007 at 10:08 pm

  4. py
    183 comments
     

    Thank you for this post. I did not know anything about pixel art, until I’ve read this post.

    Have a good weekend.

    Reply
    Posted July 6, 2007 at 11:03 pm

  5. VeronTwitter
    3438 comments
     
    Posted July 7, 2007 at 3:11 am

  6. Naime
    6 comments
     

    i remember seeing this ad in the newspaper but never realised how detailed the images are as it was rather small when the ad was published. thanx for the eye-opener veron.

    Reply
    Posted July 7, 2007 at 11:51 am

  7. mee
    1 comment
     

    pixel art is actually used for mobile game development too (i got a friend who’s very good at it :). and yes there are a few companies based in Singapore.

    Reply
    Posted July 7, 2007 at 5:51 pm

  8. Kev
    9 comments
     

    Hey Veron! Congrads on being blog of the year n best design!! good job!

    Reply
    Posted July 7, 2007 at 6:06 pm

  9. py
    183 comments
     

    Congratulations!! I have heard that you have clinched Ping.sg’s awards for blog of the year and the best design! Three cheers!

    Reply
    Posted July 7, 2007 at 10:15 pm

  10. Hai~Ren
    17 comments
     

    Cool! I did notice it before but didn’t really pay attention.

    When I saw the first pic, the first thing that came to my mind was “So… where’s Wally?” :D

    Reply
    Posted July 8, 2007 at 2:28 am

  11. Jacelyn
    29 comments
     

    Yeah, I adore pixel art too. It’s pretty amazing how pple and objects can be created pixel by pixel :) And congrats for getting the blog of the year + best design! U definitely deserved it :)

    Reply
    Posted July 8, 2007 at 3:00 am

  12. WalterTwitter
    72 comments
     

    Great post about the possibilities of pixel art in marketing and advertising. This reminds me of the “Where’s Wally” series with drawings that possess such levels of detail in their rendering. I wonder how long it takes to do something like this though?

    Reply
    Posted July 8, 2007 at 9:43 am

  13. VeronTwitter
    3438 comments
     
    Posted July 9, 2007 at 1:31 am

  14. Roys
    6 comments
     

    Nice find, Veron! Always liked your posts about art and design here :)

    Reply
    Posted July 9, 2007 at 11:00 am

  15. VeronTwitter
    3438 comments
     
    Posted July 9, 2007 at 11:40 am

  16. Roys
    6 comments
     

    SIM’s Ad (pixel video?) which you may also be interested in :)

    Reply
    Posted July 9, 2007 at 1:37 pm

  17. xtemujin
    2 comments
     

    Before coming to your website, I’ve no idea what on earth is pixelart as to me the drawing during the Navy open house brochure is just a normal photo to me.

    I’ve kept the Navy pixelart in my flickr album.

    http://www.flickr.com/photos/xtemujin/sets/

    There’s a brochure by the Army Open House, is this a pixelart ?

    Thanks.

    Reply
    Posted September 2, 2007 at 12:09 am

  18. chainsoar
    1 comment
     

    I love pixel art, I’m just starting out myself, trying to learn the basics. This is a very nice piece, very detailed, lots of action going on – the very epitome of isometric pixelart. I’d like to know if there’s anyway I could get hold of one of the original posters? I’d love to have this to put up on my wall.

    Reply
    Posted September 17, 2007 at 7:39 am

  19. kilazz
    1 comment
     

    Wow, się trochę ktoś napracował, ja rysuje sobie tylko małe miecze jeśli chodzi o pixelart. Dla mnie mistrzem jest Perski, a oto jego stronka – http://www.perski.pl.tl

    Reply
    Posted January 21, 2009 at 9:40 pm

  20. akiagato
    1 comment
     

    this is soo cool !
    I love pixel

    Reply
    Posted March 27, 2009 at 2:00 am

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