Tiger Beer‘s Uncage campaign salutes young adults across Asia who dare to follow their own path, pursue their passions and make their dreams a reality. The latest Tiger Uncage Personality is Quanda Ong, whose story embodies the Uncage proposition. The founder of Gnome & Bow left his job in the private banking sector to start the fashion brand, creating bags and wallets that tell a story.
Quanda recently launched his second collection, Book II: Jekyll’s Hyde. Inspired by Robert Louis Stevenson’s Strange Case of Dr Jekyll and Mr Hyde, a classic novella which explores the idea of duality, change and acceptance, the collection comprises of sleek wallets and cardholders presented in dual tones and with embossed quotes. The theory of a dichotomous human nature is explored and evident throughout the collection, with wallets and cardholders designed to showcase two contending faces of human nature: the rational, reserved side versus the wilder, more uninhibited inner self.
These two sides are represented by the two colours chosen for the collection – Deep-sea Blue embodies the classy and collected Dr. Jekyll, while Jungle Green characterises the spontaneous and thrill-seeking Mr. Hyde. This concept is especially synonymous with Tiger’s Uncage proposition, where the ‘cage’ represents one’s submission to societal norms at the cost of his/her passions and personal interests, and being ‘Uncaged’ celebrates our whimsical nature and unique motivations.
Crafted from full-grain US cow leather, Quanda has designed an exclusive Tiger UNCAGE x Gnome & Bow cardholder in Deep-sea Blue.
Evident on the outside is a loop stitching that is in signature Tiger orange, contrasting beautifully with the glossy blue exterior. Other story design elements include an emblazoned crest, symbolic of the uncanny semblance between a fountain pen and a tattoo gun.
“It is one thing to mortify curiosity, another to conquer it” it reads. The quote taken from the novella serves as a reminder for one to feed their uninhibited side and to break out and satisfy their curiosities.
This post is sponsored by Tiger Beer.