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Magnum Gold Ice Cream – Gold on a Stick?!

Rating:

By Veron Ang

By now, many of you would have heard of, seen or even licked the new Magnum Gold ice cream. But in case you haven’t, the Gold edition is the latest flavour in the Wall’s premium Magnum ice cream range, newly launched today.

Magnum Gold ice cream

Notice the “?!” Now that sure brings emphasis to the fact that it’s gold, both figuratively and literally. Everyone wants a piece of gold right?

Ragdoll cat with Magnum Gold ice cream

Clearly, Snowy our family cat wants one!

Ragdoll cat with Magnum Gold ice cream

Look, even the packaging is golden (on the inside)!

Magnum Gold ice cream

Magnum Gold Ice Cream
S$3.90 a stick / S$10.90 for a box of 3
Rating:

This latest indulgence features the churned centre of smooth Madagascan vanilla ice cream with undertones of sea‐salt caramel. As far as I can tell, it is definitely less sweet than its counterparts in the Magnum series, which is great!

Magnum Gold ice cream

The brilliant gold coating is a thick layer of the ever popular milk chocolate dipped in edible gold. By the end of my ice cream escapade, I had gold-dusted fingers! I can’t tell if the gold actually tastes of anything, but hey, it’s pretty!

Ragdoll cat with Magnum Gold ice cream

So far, the Magnum Gold has been launched in 29 countries, and Singapore is the only Asian country that it is available. In the beastly hot climate here, we all have a good excuse to enjoy this luxurious ice cream, don’t we?

Magnum Gold ice cream

Have Your Say!

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How do you find the new Magnum Gold? What is your most favourite flavour in the Magnum ice cream range? Is it the long-time favourite Classic, or the silky white chocolate? Share with us in the comments!

Magnum Gold
Website

Disclaimer: No cats were harmed in the writing of this delicious review.

Tags: dessert, ice cream, snack, Snowy, supermarket

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About the Editor

Veron Ang is the Founder and Chief Editor of Sparklette, a Singapore restaurants guide, lifestyle and travel blog. She graduated with a bachelor's degree in computer science from the National University of Singapore and runs a web design firm at Sparklette Studio. To get in touch, head on over to the contact page or follow @Sparklette and @VeronSG on Twitter.

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Sparklette
195 tweets

Sparklette Digest! Magnum Gold Ice Cream – Gold on a Stick?! http://sparklette.net/food/magnum-gold/
Reply
Tweeted May 7, 2010 at 4:29 am
- Camemberu
  2 tweets
  
  @Sparklette Your Magnum Gold photos look great! I’ve linked to them in my latest post! Hehe I ate mine before I could take shots
  Reply
  Tweeted May 8, 2010 at 9:53 am
  - Sparklette
    195 tweets
    
    @Camemberu Thanks! Checking it out… Looks like you totally enjoyed the Magnum Gold ice cream and Iron Man 2. Ip Man 2′s good, too!
    Reply
    Tweeted May 8, 2010 at 10:09 am
    - JoetteMoleski
      1 tweet
      
      @sparklette Try Googling “MoviePoint.” I got to watch IP Man 2 for free there in HD.
      Reply
      Tweeted May 8, 2010 at 10:10 am
    - Camemberu
      2 tweets
      
      @Sparklette oh I love Donnie Yen but not sure who else will go and watch Ip Man 2 with me. Iron Man 2 rocks! I’d see it again
      Reply
      Tweeted May 8, 2010 at 10:40 am
Sparklette
195 tweets

@zmindy @yongfook Thanks, even our cat loves the new @MagnumGold @MyMagnum http://sparklette.net/food/magnum-gold/
Reply
Tweeted May 7, 2010 at 4:38 am
- sinkid
  3 tweets
  
  @sparklette @zmindy @yongfook So did my 3 cats — Bliss, Coco and Chanel http://www.mymagnum.com.sg
  Reply
  Tweeted May 7, 2010 at 4:48 am
  - Sparklette
    195 tweets
    
    @sinkid Wow! Those are beautiful names for kitties!
    Reply
    Tweeted May 7, 2010 at 4:50 am
    - sinkid
      3 tweets
      
      @Sparklette Bliss is a male 2.5yr old Ragdoll, Coco & Chanel are sisters – local street cats.
      Reply
      Tweeted June 15, 2010 at 11:30 am
- commidecochon
  1 tweet
  
  RT @Sparklette: @zmindy @yongfook Thanks, even our cat loves the new @MagnumGold @MyMagnum http://sparklette.net/food/magnum-gold/
  Reply
  Tweeted May 7, 2010 at 4:55 am
- sinkid
  3 tweets
  
  RT @Sparklette: @zmindy @yongfook Thanks, even our cat loves the new @MagnumGold @MyMagnum http://sparklette.net/food/magnum-gold/
  Reply
  Tweeted May 10, 2010 at 11:15 am
Esther
1 comment

Where is it sold? I saw cold storage advertising it for $11.40 and not the price you stated so just wondering..
Reply
Posted May 7, 2010 at 9:26 pm
- Veron
  3439 comments
  
  That’s odd. The official prices I got are SGD3.90 each and SGD10.90 for a box of 3, as stated above. These are also indicated on their website. How much is Cold Storage selling one for?
  Reply
  Posted May 7, 2010 at 9:37 pm
- Veron
  3439 comments
  
  Cold Storage probably sells at higher prices. Try other supermarkets like NTUC Fairprice to get these prices. Good luck!
  Reply
  Posted May 7, 2010 at 9:40 pm
stargirl
11 comments

snowy is so adorable!!!
Reply
Posted May 7, 2010 at 10:24 pm
- Veron
  3439 comments
  
  He certainly is our adorable baby boy!
  Reply
  Posted May 12, 2010 at 10:48 am
Huimei
4 comments

Wow, I didn’t know that it’s only launched in 29 countries! I’m so going to try it one of these days; the weather is wayyy too hot!
I like the second last picture! :)
Reply
Posted May 7, 2010 at 11:51 pm
- Veron
  3439 comments
  
  Snowy likes it, too!
  Reply
  Posted May 12, 2010 at 10:48 am
为食主义
1 comment

Last time Magnum had this yogurt flavour.. I love that! But apparently it’s not sold anymore.. :(
Reply
Posted May 9, 2010 at 1:36 am
- Veron
  3439 comments
  
  Wow, I did not know that. I bet it’s yummy! Probably a seasonal flavour or something.
  Reply
  Posted May 12, 2010 at 10:49 am
Berg
7 comments

Sadly, I have yet to sample this flavour. Perhaps this evening. Can’t wait.
Reply
Posted May 10, 2010 at 5:31 pm
Bryan
3 comments

I was so attracted to it after watching TV ads of Magnum Gold (A very creative presentation of the TV ads). Seriously I just can’t wait try it.
Reply
Posted May 12, 2010 at 9:45 am
- Veron
  3439 comments
  
  You must be referring to the gold heist commercial! It reminds me of Ocean’s 11 and Mr. & Mrs. Smith (the lady even looks like Angelina Jolie).
  Reply
  Posted May 12, 2010 at 10:50 am
xuan
1 comment

Oh? i didn’t know they have the gold series! I have a very sweet tooth, so i only go for the magnum white cos its the sweetest lol. And your cat is sooooo adorable! How old is he now?
Reply
Posted May 15, 2010 at 3:41 am
- Veron
  3439 comments
  
  Thanks! He only turned 1 in January, but he’s a big boy now, as male Ragdoll kitties tend to be. I’ll tell him you said hi ;)
  Reply
  Posted May 19, 2010 at 2:28 pm
DemiMin
1 comment

i LOOOOOOOOVE Magnum gold. its so yummy! love your cat, so cute, love your site as well, I’m so gonna bookmark this website
Reply
Posted May 21, 2010 at 12:23 am
Bryan
1 comment

You just can’t wait for one more day…
Reply
Posted May 27, 2010 at 2:19 pm
Jezebel86
1 comment

Hi! I tried Magnum Gold Bar when Cathay was packaging it with popcorn combo (think it was a few weeks ago?). As i tried it in the dark cinema, lolx i didn’t really notice how it looked. I like the not so sweetness and that it didn’t really drip that much.
I also thought that the lady in gold heist commercial was Angelina Jolie until i saw all the Magnum Gold bars!
Your Snowy looked soo kawaii!
Reply
Posted July 16, 2010 at 2:42 pm
- Veron
  3439 comments
  
  Wow! That’s a delicious combo. Eating ice cream in the dark can be a challenge though. If it was me, it would have been one sweet, drippy mess :P I wonder how much they sell that combo for?
  Based on what I have read on other websites, you aren’t the first person to mistake the actress in the commercial for Angelina Jolie. The resemblance is uncanny!
  Reply
  Posted July 16, 2010 at 7:12 pm
Sparklette
195 tweets

Every time we eat an ice cream, @SnowyKitty wants a share, like: http://sparklette.net/food/magnum-gold/ ><
Reply
Tweeted July 18, 2010 at 3:17 pm
- yokebakery
  2 tweets
  
  RT @Sparklette: Every time we eat an ice cream, @SnowyKitty wants a share, like: http://sparklette.net/food/magnum-gold/ ><
  Reply
  Tweeted July 18, 2010 at 3:29 pm
Alberta Leong
3 comments

I LOVE MAGNUM GOLD! It’s my fav Magnum flavour. It makes me really high whenever I eat it!
Reply
Posted July 18, 2010 at 11:29 pm
- Veron
  3439 comments
  
  I love your enthusiasm!! ^^
  Reply
  Posted July 18, 2010 at 11:31 pm
  - Alberta Leong
    3 comments
    
    Thanks! Really awesome food and travel website you have. I feel your passion! Keep up the great job Veron!
    Reply
    Posted July 18, 2010 at 11:45 pm
Natasha
1 comment

I’ve tried it. the caramel was just nice and the flavour sticks on your tongue before the cold vanilla ice-cream tickling your taste bud.
but on top of tt i still prefer dark chocolate.
Reply
Posted August 10, 2010 at 11:40 am
riley
1 comment

nah i didn’t really like it…. Magnum Gold definitely has the Wow factor (cuz… it’s GOLD!), but it’s a bit too sweet for my liking. Feels good when you first start eating, but after a while it feels just you’re eating cream.
Reply
Posted August 14, 2010 at 6:59 pm
Charlotte
1 comment

Magnum gold caramel flavour is my favourite….Everytime i walk into a super market i drool like it is my fix for the day.I don`t have the funds for it sometimes,but i always make a plan to have a magnum for dinner…Magnum Gold is my downfall.
Reply
Posted February 17, 2011 at 3:17 am
- Veron
  3439 comments
  
  That’s a lot of love you have for Magnum ice cream!
  Reply
  Posted February 17, 2011 at 5:12 pm
Joan
1 comment

I love all your icecream, but just want to know why it is that when I enter the competitions I never seen the results printed anywhere. It makes one wonder if it is all just a farce to make you buy more icecream
Reply
Posted June 5, 2011 at 5:34 pm
Merly
2 comments

I tried mini magnum, the liquor ones yesterday. I absolutely LOVE it!!!! They come in a box of 6, with 3 containing irish cream, and the others with Limoncello. (I don’t know what kind of liquor the latter is, didn’t get a chance to eat it because my cousins ate them first :D).
But the irish cream one is so NYUMMY! You can taste the sweetness of irish cream but the alcohol taste is not overpowering and goes really well with the chocolate. And since it comes in mini-sized version, it’s good to have them for once in a while and doesn’t make me feel as guilty as the regular sized does.
Have you by any chance tried these delicious mini magnums?
Reply
Posted June 8, 2011 at 7:04 pm
wilson
1 comment

nothing special, really. If walls wanted to create a wow feeling for their new ice cream, i can say they failed miserably on this, however its a nice try. In terms of look, the ice cream itself looked like its been tainted with yellowish paint. I cant differentiate between a pile of cow dung and magnum gold. They have the same colour, except one is warm and the other is cold. Considering all the marketing expenses and the packaging and facilities they bought to create this ‘unique’ product, they have alot to recover back. If they want to differentiate themselves from other products, they might have succeeded. But product positioning wise, they are stuck in the middle between prestigious brands like haagen daaz and some unknown brand ice cream. Moreover, I would like to know what market were they hoping to capture with the launch of this product.
Reply
Posted August 19, 2011 at 6:46 pm