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Rich & Good Cake Shop – This Is How They Roll!

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Swiss roll fans definitely wouldn’t want to miss this. Or all pastry fans, for that matter. This little bakery has been raved about time and again by journalists and bloggers alike. Yet I find it absolutely necessary to blog about it at least once, in case some of you do not know of it. It is here where you might find the best Swiss roll in Singapore.

And that’s the rich & good cake shop! That’s what they call themselves. My, rather ambitious aren’t they? This 16 year old bakery specialises in Swiss rolls, and has my Mom and I as die-hard fans! My bro would get these puffy and spongy pasteries for us each time he passes by Arab street.

Not to be missed is the kaya (creamy coconut jam) Swiss roll. It’s not the hottest-selling flavor for nothing.

Photo by shimmertje

Kaya Swiss Roll
SGD12 for a box of 2

The creamy kaya filling tastes rich and fragrant, without being too sweet at the same time. Ahhh… Pure joy!

You know how you sometimes get that dry mouth feel after eating cake? You wouldn’t get that from eating the Swiss rolls here. They have such ample layers of moist filling that you would just keep eating more and more!

Durian Swiss Roll Photo by shimmertje

Durian Swiss Roll
SGD12 for a box of 2

Durians, you either love ‘em or hate ‘em. I belong to the latter camp but the people I love love durians! I haven’t personally sampled the durian rolls but I know that durian fans would find these irresistable. Made with authentic d24 durians, you can actually see and taste the chunks of durian flesh within the rolls!

Swiss rolls at the Rich & Good Cake Shop Photo by buttshaker

One interesting thing about the Swiss rolls here is that they are sold in their whole, uncut forms. So for $10 to $12, you get two foot-long rolls of the delicious yummies! They come in long boxes colored in a gentle shade of baby pink too. Sweet!

Here’s a complete list of the available flavors:

- blueberry
- chocolate
- coffee
- durian
- kaya
- mango
- strawberry
- others

Hmm… I wonder what these mysterious “others” might possibly be. If anyone finds out, please let me know!

Rich & Good Cake Shop
24 Kandahar Street
Singapore 198887
(65) 6294 3324

Bus services: 7, 32, 51, 61, 63, 80, 145, 175, 197
Nearest MRT: Bugis

Opening hours:
8am-5pm (Mon-Fri), 8am-4pm (Sat), 12pm-3:30pm (Sun)

For more on Sparklette:

About the Author

Veron Ang is the founder and chief editor of Sparklette. She lives in Singapore and has dined and traveled across the world. She also runs Sparklette Studio, a web design and WordPress development firm. If you'd like to connect with her, head on over to the contact page or follow her personal updates on Twitter: @VeronSG.

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24 responses

Leave your comment

Joyz
December 4, 2007

Oooh, I can sink my teeth in one of those durian rolls! The durian filling looks really generous! Hmm, Arab street…would it be somewhere near Haji lane?
Reply
Ken
December 4, 2007

Durian roll looks delicious!
Reply
py
December 4, 2007

Thanks for this post. I have been to Kandahar Street several times when I am at Kampong Glam, but I didn’t know that there is a stall that sells such nice swiss rolls.

Hopefully the shop sells swiss rolls cut into smaller slice, else I can’t imagine myself buying one whole roll and carringy it home…..
Reply
zn
December 4, 2007

These swiss rolls looks so tempting! Especially the durian one!
Reply
Veron
December 4, 2007

Joyz: It’s in the same area. Look out for the bright cyan exterior of the shop. It really stands out from the rest.

Ken: I guess you’re a durian fan!

py: I think they only sell them uncut. They are foot-long rolls that fit nicely into the pretty pink boxes. I’m sure you’d have no trouble carrying them home.

zn: Another durian fan!
Reply
Kay Thi
December 5, 2007

Oh, i want to eat it now.
Reply
jaymie
December 5, 2007

wow. luckily you blogged about it. coz I really dunno. and they look so delicious and yummy. THANKS
Reply
Veron
December 6, 2007

Always a pleasure.

Enjoy!
Reply
walter
December 6, 2007

Another sweet and high calorific post. I think swiss rolls have evolved quite significantly over the years, just like cupcakes had, from cheap and average confectioneries to something more decadent and bombastic.
Reply
neo
December 6, 2007

U say one box 2 swiss rolls, rite?
The 2 swiss rolls is equal to one whole roll on the shelves, is it?
Do u have the opening timing?
Thanks a million
Reply
Veron
December 6, 2007

walter: You are right. In fact, cupcakes have turned into little canvases of art!

neo: No no, a box of 2 swiss rolls = 2 whole rolls from the shelf. Found this out just for ya — the shop is open 8am-5pm (Mon-Fri), and 8am-4pm (Sat). Closed on Sundays!
Reply
neo
December 7, 2007

Wow..
2 whole rolls woh….one roll look very long already….
Wow….2 long rolls of swiss roll at $12 is definitely worthed it. Thanks for the info…Will go there on hari raya haji, hope it got open.
Thanks again
Reply
Veron
December 7, 2007

The shop is closed on public holidays!

Better call them up before dropping by so that you don’t make a wasted trip.
Reply
neo
December 7, 2007

Wow….Really thanks for your info…
Greatly appreciated…
Die die must try this swiss rolls
Reply
Kelly
December 7, 2007

Loved the durian & kaya ones!

Taste even better when it’s frozen. Yummilicious.
Reply
AlinA
December 8, 2007

Sorry about this but would like to ask around if anybody knows what buses to take or which mrt station to alight?

i’m kind of a roads idiot.
and haven’t been to arab street or haji lane.
=X
Reply
alldoneup
December 13, 2007

I’m in heaven, I have the biggest sweet tooth ever and I could eat like a dozen of those rolls..ahah
Reply
karen
June 7, 2008

YUMMY !!!
Reply
verricelli
September 30, 2008

Hallo , i tried the cake already when i step by for lunch in Padang Restaurant Sabar Menanti , last time i tried the coffee swiss roll , and now i wanna tried another flavour maybe kaya swiss roll
Btw now 1 roll for coffee swiss roll SGD5.5 .
And now they open on Sunday : 12pm to 3.30 pm
Reply
Veron
October 1, 2008

Thanks for the info! I have updated my blog post :)

And yes, you should totally check out the kaya rolls. I think I have sampled most of the flavors and I still remain loyal to kaya. Same goes for my whole family!
Reply