swiss roll fans definitely wouldn’t want to miss this. or all pastry fans, for that matter. this little bakery has been raved about time and again by journalists and bloggers alike. yet i find it absolutely necessary to blog about it at least once, in case some of you do not know of it. it is here where you might find the best swiss roll in singapore.
and that’s the rich & good cake shop! that’s what they call themselves. my, rather ambitious aren’t they? this 16 year old bakery specialises in swiss rolls, and has my mom and i as die-hard fans! my bro would get these puffy and spongy pasteries for us each time he passes by arab street.
not to be missed is the kaya (creamy coconut jam) swiss roll. it’s not the hottest-selling flavor for nothing.

Photo credit: shimmertje
the creamy kaya filling tastes rich and fragrant, without being too sweet at the same time. ahhh… pure joy!
you know how you sometimes get that dry mouth feel after eating cake? you wouldn’t get that from eating the swiss rolls here. they have such ample layers of moist filling that you would just keep eating more and more!

Photo credit: shimmertje
durians, you either love ‘em or hate ‘em. i belong to the latter camp but the people i love love durians! i haven’t personally sampled the durian rolls but i know that durian fans would find these irresistable. made with authentic d24 durians, you can actually see and taste the chunks of durian flesh within the rolls!

Photo credit: buttshaker
one interesting thing about the swiss rolls here is that they are sold in their whole, uncut forms. so for $10 to $12, you get two foot-long rolls of the delicious yummies! they come in long boxes colored in a gentle shade of baby pink too. sweet!
here’s a complete list of the available flavors:
- blueberry
- chocolate
- coffee
- durian
- kaya
- mango
- strawberry
- others
hmm… i wonder what these mysterious “others” might possibly be. if anyone finds out, please let me know!




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goes by the name veron. a definitive leo born august 1, 1984. a css enthusiast, web designer, food reviewer, avid traveler, proud kitten owner. when she's not at her job as an IS developer for the government, she's likely to be out dining, or visiting an interesting art gallery or event.








Oooh, I can sink my teeth in one of those durian rolls! The durian filling looks really generous! Hmm, Arab street…would it be somewhere near Haji lane?
Durian roll looks delicious!
Thanks for this post. I have been to Kandahar Street several times when I am at Kampong Glam, but I didn’t know that there is a stall that sells such nice swiss rolls.
Hopefully the shop sells swiss rolls cut into smaller slice, else I can’t imagine myself buying one whole roll and carringy it home…..
These swiss rolls looks so tempting! Especially the durian one!
Joyz: It’s in the same area. Look out for the bright cyan exterior of the shop. It really stands out from the rest.
Ken: I guess you’re a durian fan!
py: I think they only sell them uncut. They are foot-long rolls that fit nicely into the pretty pink boxes. I’m sure you’d have no trouble carrying them home.
zn: Another durian fan!
Oh, i want to eat it now.
wow. luckily you blogged about it. coz I really dunno. and they look so delicious and yummy. THANKS
Always a pleasure.
Enjoy!
Another sweet and high calorific post. I think swiss rolls have evolved quite significantly over the years, just like cupcakes had, from cheap and average confectioneries to something more decadent and bombastic.
U say one box 2 swiss rolls, rite?
The 2 swiss rolls is equal to one whole roll on the shelves, is it?
Do u have the opening timing?
Thanks a million
walter: You are right. In fact, cupcakes have turned into little canvases of art!
neo: No no, a box of 2 swiss rolls = 2 whole rolls from the shelf. Found this out just for ya — the shop is open 8am-5pm (Mon-Fri), and 8am-4pm (Sat). Closed on Sundays!
Wow..
2 whole rolls woh….one roll look very long already….
Wow….2 long rolls of swiss roll at $12 is definitely worthed it. Thanks for the info…Will go there on hari raya haji, hope it got open.
Thanks again
The shop is closed on public holidays!
Better call them up before dropping by so that you don’t make a wasted trip.
Wow….Really thanks for your info…
Greatly appreciated…
Die die must try this swiss rolls
Loved the durian & kaya ones!
Taste even better when it’s frozen. Yummilicious.
Sorry about this but would like to ask around if anybody knows what buses to take or which mrt station to alight?
i’m kind of a roads idiot.
and haven’t been to arab street or haji lane.
=X
I’m in heaven, I have the biggest sweet tooth ever and I could eat like a dozen of those rolls..ahah
YUMMY !!!
Hallo , i tried the cake already when i step by for lunch in Padang Restaurant Sabar Menanti , last time i tried the coffee swiss roll , and now i wanna tried another flavour maybe kaya swiss roll
Btw now 1 roll for coffee swiss roll SGD5.5 .
And now they open on Sunday : 12pm to 3.30 pm
Thanks for the info! I have updated my blog post :)
And yes, you should totally check out the kaya rolls. I think I have sampled most of the flavors and I still remain loyal to kaya. Same goes for my whole family!