Gucci has launched the new Gucci Première Eau de Toilette, a more dialled down and freshened up version of its signature Eau de Parfum. It’s light enough to be worn daily, and will instantly add an air of confidence.

Star of Gossip Girl Blake Lively is the face of the perfume, taking our breath away in her new ad. She shared her love for the fragrance: “It truly represents all sides of a woman, everything a woman is, everything a woman aspires to be.

It’s got the sweet tones of orange blossom, the stronger tones of leather and wood, and that’s just so sexy. To have a scent that truly represents you is incredibly important and empowering.”

Gucci Première Eau de Toilette with Blake Lively

The bottle and packaging for Gucci Première Eau de Toilette incorporates many of the details and design motifs now associated with Gucci Première Eau de Parfum: a medal charm around the neck of the elegant flacon, entwined with the iconic horsebit.

The video commercial is shot by longtime Gucci collaborators Mert & Marcus. Set against the Los Angeles skyline, the blonde actress looks beautiful and elegant in a dazzling couture gown. Do you think this is Blake’s most gorgeous video commercial yet?

Check out Blake in the video below: