Many of us enjoy a love affair with it. Some of us even have secret fantasies about it. Such is its seductive powers that few are able to resist its temptation. I would be lying if I told you that I don’t want it all the time. That sensuous mouth feel is too hard to say no to. At times it gets so good, it’s pure ecstasy.
Chocolate ecstasy.
While we’re on strict dieting regimes, we still attempt sneaking in that piece of caloric chocolate. Even as we go out on shopping sprees, we may find ourselves snacking from the chocolate stash we have in our bags, relishing the guilty pleasures as the chocolate butter melts on our tongue.
Photo by marlonius
Up for a chocolate rendezvous? Have it all at Max Brenner the chocolate bar. Chocoholics would be totally spoiled for choice!
So just who exactly is Max Brenner? It is actually a combination of the two owners’ names, Max Fichtman and Oded Brenner. The latter is bald, hence the slogan “Chocolate by the Bald Man”.
Upon entering the place, brace yourself as the first whiffs of chocolate aroma penetrate your nostrils — it’s chocolate wonderland! No prizes for guessing what the color theme here is. Shades of chocolate brown, of course! I would expect nothing less.
Photo by angieteo
I especially enjoy checking out the various chocolate products displayed on the wooden shelves. Those on the top shelf grab my attention the most. They are brown paper bags containing cacao! Cute!
First-time visitors may be slightly overwhelmed by the substantial menu of chocolate delights — there are just too many to choose from! A must-have is something from the hot chocolate section. Here they call it “Chocolat”, the cappuccino of chocolate. It is served in a Hug Mug!
The Hug Mug – a specially designed mug for the chocolate drinking ceremony. The mug is shaped specially for hugging in both hands so that it creates the ultimate drinking experience of coziness, warmth and fragrance.
Whoa! That cute story got to me immediately. I wasted no time in ordering myself a Chocolat — the Venezuela milk chocolate drink.
Photo by Harrier
SGD5.90++
I was supposed to cradle it in my hands. But boy, was the hot chocolate hot! Of course, it was also deliciously good. I was surprised at how thick and chocolaty it was; I could practically see the frothy chocolate bubbling!
Love, love, love that mug too. It made the chocolate drinking ceremony all snug and warm and cosy :) “hug me,” it seems to be saying. I think I’ll hug it for Christmas!

SGD8.90++
Another adorable cup they have is the Alice Cup, used for serving Choctails, a.k.a. frozen chocolate frappés. If you guess that’s Alice as in “Alice in Wonderland”, you are right!
She found a little bottle on it (‘which certainly was not here before,’ said Alice), and round its neck a paper label, with the words ‘drink me’ beautifully printed on it in large letters. Alice ventured to taste it, and finding it very nice (it had, in fact, a sort of mixed flavor of cherry-tart, custard, pineapple, roast turkey, toffee and hot buttered toast), she very soon finished it off.
Whoa! The Choctail was even thicker and richer than the Chocolat; it’s almost like drinking molten chocolate! The vanilla ice cream was definitely necessary in toning down the thick chocolate.
So tell me, are you ready for your next chocolate indulgence? Whether you like it dark, milk or white, Max Brenner is definitely a choice pick chocolatier. Also check out their desserts.
Esplanade Mall
8 Raffles Avenue #01-06/08
Singapore 039802
(65) 6235 9556 | Website
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14 responses -
I love this place when i stepped in Max brenner in Sydney a few years ago. You can go mad smelling the choc that is being processed in the shop there.
Anything dark choc is my fav. Even have a mini bar fridge that stores different kind of dark chocs in my office. :-p
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hey i really like the place!
It is like you stand at the door and u can smell the chocolate rushing out from inside!!
but it’s a bit packed most of the time, so….
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A nice place for chocolate indeed. I prefer to visit it only when it is not too crowded.
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The cup looks drinkable! :D
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I visited Max Brenner when I was in Sydney and I really love the entire vibe in the small but cosy cafe! It even had this huge chocolate blending machine. Tried taking a photo of it but was stopped by the staff!
The hug mug is the cutest….imagine sipping hot chocolate in front of a nice fireplace…that’s such a lovely thought just when Christmas is around the corner!!
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as long as u are nice, snug and cozy… :D
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hey veron, did you try the suckao? also, the Belgian waffels are pretty awesome :D
and the name of the boss (the tanned guy with glasses) is Max. really!
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I’ve never heard of this place before, but everything looks really good!
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Wow it sure looks like a very rich, luxuriant and robust chocolatey tasting session you had there. It looks like people are going for more authentic chocolate experiences with minimal %tage cocoa content.
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It`s look really taste. This is a nice place :) Congrats for a good site. I`ll read all articles.
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interesting…looks yummy…
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